Europe's largest independent ad tech platform – full-stack DSP, DMP, ad server and CDP in one. Strong on EU data sovereignty, transparency and Nordic inventory.
Adform is a Danish-founded ad tech platform that runs Adform FLOW – an integrated stack with DSP, ad server, DMP and CDP. Since 2002, Adform has grown into Europe's leading independent alternative to the US giants.
The platform is popular with Nordic advertisers and publishers thanks to GDPR-by-design, EU data storage and close support in local languages. Adform has strong Nordic inventory plus growing CTV and DOOH presence.
DSP, ad server, DMP and CDP integrated in Adform FLOW – no data sync between systems.
All data stored in the EU. Built to European privacy standards from the ground up.
Not owned by Google, Meta or Amazon – brings transparency and negotiating power.
Direct integrations with Schibsted, Bonnier, MTG, Aller and other Nordic publishers.
Proprietary identity solution handling UID2, ID5, hashed emails and contextual signals.
Dynamic Creative Optimization (DCO) and rich format portfolio without third-party vendors.
Feature by feature – how the platforms differ.
| Feature | Adform | DV360 | The Trade Desk | Meta |
|---|---|---|---|---|
| EU data sovereignty | Strong – EU-based | Limited | Medium | Limited |
| Nordic inventory | Market leading | Strong | Medium | Meta only |
| Ad server included | Yes, native | Via CM360 | No | No |
| DCO / dynamic creatives | Built-in | Via Studio | Via partner | Built-in |
| Fee transparency | High | Medium | High | Low |
| YouTube access | No | Yes, exclusive | No | No |
EU data sovereignty and GDPR are a hard priority for the business.
You want DSP, ad server and DMP in one platform without third-party licenses.
The Nordics is the main market – you need direct access to local publishers.
You prefer an independent vendor without Big Tech lock-in.
You run a lot of dynamic creative and want DCO built in.
You want local support in Swedish, Danish, Norwegian or Finnish.
Tell us about your project and we will come back with a tailored solution.
Or call us directly
08-51 51 00 01