Comparison · Demand-Side Platforms

    Choose the right DSP

    The Demand-Side Platform market has never been bigger. Here we compare the platforms we use and recommend ourselves – with pros, cons and clear guidance.

    Display & Video 360

    Breadth & integration

    Google's enterprise DSP. The market's broadest platform with exclusive YouTube access and deep GA4 integration.

    Read comparison

    Adform

    EU-based & independent

    Europe's largest independent ad tech stack. Strong on GDPR, Nordic inventory and full stack in one tool.

    Read comparison

    The Trade Desk

    Independent & CTV

    Market leader in CTV and independent of Google/Meta. Strong identity graph via UID2.

    Coming soon

    Amazon DSP

    Shopper data

    Unique purchase data from Amazon. Strong in retail media and Prime Video CTV.

    Coming soon

    Meta Ads

    Social & 1st party data

    Unbeatable 1st party data on Facebook and Instagram. Strong in direct response and e-commerce.

    Coming soon

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