DSP · Breadth & integration

    Display & Video 360DV360

    Google's enterprise DSP – the market's broadest platform for programmatic advertising. We cover features, benefits and compare it to The Trade Desk, Adform, Meta and Amazon DSP.

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    What is Display & Video 360?

    Display & Video 360 is Google's DSP for large advertisers and agencies. It's the heart of Google Marketing Platform and lets you plan, buy, optimize and measure programmatic media – all from one interface.

    Unlike Google Ads, DV360 has access to 80+ ad exchanges, premium PMP deals and the entire open web – including exclusive access to YouTube.

    Features & strengths

    One interface for every channel

    Display, video, CTV, audio, DOOH and native – all in one view with shared budgets and audiences.

    The market's largest inventory

    Access to 80+ ad exchanges, premium PMP deals and exclusive Google inventory like YouTube.

    Advanced audience data

    Own 1st party segments, Floodlight, Google signals and 3rd party data – all activated in the same DSP.

    Algorithmic optimization

    Custom Bidding and automated bidding optimize toward your KPIs – from viewability to ROAS.

    Best-in-class brand safety

    Built-in integration with IAS, DoubleVerify and MOAT plus native pre-bid filters.

    Google Marketing Platform

    Seamless connection to GA4, Campaign Manager 360, Search Ads 360 and Looker Studio.

    Display & Video 360 vs the others

    Feature by feature – how the platforms differ.

    FeatureDisplay & Video 360The Trade DeskAdformMeta
    Open web inventory80+ exchanges60+ exchanges40+ exchangesMeta only
    YouTube accessYes, exclusiveNoNoNo
    CTVStrongMarket leaderStrong in EULimited
    GA4 integrationNativeVia exportVia exportManual
    Data sovereignty (EU)LimitedMediumStrong – EU-basedLimited

    When is Display & Video 360 the right fit?

    1

    You want to consolidate display, video, CTV, DOOH and audio in one platform.

    2

    You run a lot on YouTube and want exclusive access and advanced formats.

    3

    You have a large media budget and need custom bidding against your own KPIs.

    4

    You already use GA4 and want seamless attribution and insights.

    5

    You want to run premium PMP deals with specific publishers.

    6

    You need enterprise-grade brand safety and verification.

    Display & Video 360 – frequently asked questions

    Contact us

    Tell us about your project and we will come back with a tailored solution.

    Or call us directly

    08-51 51 00 01